![]() People need to be able to imagine themselves enjoying the value your offer delivers. Talking about the benefits-the real, tangible value-of a product or service is the best way to persuade folks to act. Tangible benefits (supported by features) You can use the header and subheader on your B2B landing page to articulate exactly what sets your offer apart. What makes you different from the many other B2B businesses around that are offering the same service? Why should potential customers buy your product or service? That’s where your value proposition comes in. The best move here is to remove secondary links that might distract your visitors or navigate them away from your B2B landing page before clickin’ on that CTA and converting. Since your CTA is the main way you’ll be measuring your conversions, you gotta make sure it’s both easy to spot and compelling to read. The point of B2B landing pages is to get visitors to accept your call to action. (Bonus if you also make it easy for potential customers to visualize themselves enjoying the benefits.) Your landing page will be most impactful if you give some visual indication of how your offer works in your hero shot. Visitors wanna know what your product or service looks like in practice, whether it’s a piece of fancy software or some sorta consulting program. Strong hero image (and supporting imagery)Ĭontext is everything. ![]() But what’s the gold standard? Here are some common attributes that all high-converting B2B landing pages have in common: Obviously, we all wanna create B2B landing pages that get more conversions. With all that in mind, landing pages-with their focus on that one singular call to action-are the best option for increasing the performance of your B2B marketing campaigns because they expedite the process of getting conversions. You need to be able to build and launch lead gen landing pages fast, without a developer. One of the best ways for marketers to get these qualified leads is by exchanging valuable content (like an ebook or a whitepaper) for visitors’ contact information. (And believe us: that doesn’t come easy). B2B businesses need to attract and convert qualified prospects to fill their sales funnels. When it comes to introducing folks to (and educating ‘em on) your solution, B2B businesses need to be sure each touch point moves prospects closer to converting. Gimmicks and viral trends rarely move the needle. Unlike B2C and other business formats, convincing potential B2B customers to buy is a long game. That’s because B2B marketers face some unique challenges in getting new customers and growing their businesses:ī2B sales cycles can take forever. The short answer is “heck yes”-hence the 26 examples we’ve got comin’ for ya. The result? Landing pages often get you more conversions than your website ever could. A landing page is built to keep people entirely focused on your CTA, whereas websites give visitors the option to navigate around and get distracted by other stuff. Your CTA is the goal of your whole campaign, whether it’s having your visitors fill out a contact form or schedule a product demo. That’s because landing pages are designed with just a single goal in mind: getting visitors to accept your call to action (or “CTA,” if you’re feelin’ cool). ![]() Sending your B2B traffic to a landing page is way more effective than sending folks to your website. Think of it this way: It’s where a potential B2B customer “lands” after they click on a link from one of your ads, emails, or social media posts. The best B2B landing page examples in 2023īefore we get into those sweet B2B landing page examples, let’s first talk a little bit about what a B2B landing page even is.Ī B2B landing page is a standalone, campaign-specific web page created for a single marketing or advertising campaign.Everything you need to know about B2B landing pages: Scroll through to see how these businesses are getting more leads with their pages, learn from their best marketing tactics, and find some inspiration for your next campaign. To help you better understand what goes into a high-converting B2B landing page, we’ve strapped on our marketing goggles and done a deep dive into some of the best examples we could find in 2023. ![]()
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